Tuesday, August 17, 2010

How Does the Class of '14 View Food?

Yesterday, Beloit (WI) College came out with their "Mindset List."  It provides a look at the cultural touchstones that shape the lives of students entering college this fall.  The list, found here, got me to thinking about how college freshman might view the food they eat and where they get that food.  A few things came to mind-

- The class of '14 will always order their late night pizzas online.
- Pizza coupons will come directly from a text message, a facebook ad or a tweet.
- Many colleges will have to deal with the class of '14s increased amount of allergies.  More kids have peanut, gluten and/or egg allergies than ever before.
- Also, colleges will need to offer more vegetarian and/or vegan choices because students who are have increased.
- “Caramel macchiato” and “venti half-caf vanilla latte” have always been street corner lingo. 

As we look forward, more and more changes to the food industry will happen.  Food sellers (including cafeterias) will need to keep up.

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